Try to connect with your target on a personal level. I’d be happy to chat with your needs if you’re looking for services. Let them know you’ve started a company. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. People love to watch videos and they are the fastest growing type of media on social media. People connect with people which is why introducing yourself is always a great idea. Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. There’s nothing worse than starting your relationship seen as a spammer. Now that you have some social media profiles set up, what are you supposed to post to them? Define Your Audience Just like any market or product, social media is made up of different audiences. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. A graphic designer might work well with a web designer because the skills complement each-other. Why the need to differentiate? An explainer video is a great way to explain to people how your business works if it’s too complex for words. They are still just as popular but just not talked about as much. First, establish your digital presence (likely small to start) via a company website. We publish lots of great content for businesses. You know it's relevant to your business because it came from your business. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! Your small business needs to use social media to stay relevant in today’s day and age. To take it to another level you could even put together a behind the scenes video. Document the process you went through to make it. Not just any web design though, web design with purpose. The story of you and your brand are important to people. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. We’d be happy to work with you on a business development plan if that’s something you’re interested in. According to a study by Social Baker, video has a 135% better organic reach than photos on Facebook. If you don’t know who your audience is then life in business won’t be easy. If you ask a good question that piques people’s interest then you may even get some discussion. Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. I just started Electricals wiring maintenance and installation works. Video has 135% better organic reach than photos on Facebook. Leave push marketing out of it. Keep your social media interactions focused on what your customers want. If each product is unique, document each one and show the finished product. No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. Once you know your audience then your life will get a lot easier. Creating content with the customer in mind You can do any type of video, though. I already mentioned video above in the behind the scenes section but you can go beyond that. I want to help your small business get established online. They don’t have to be direct competitors. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. Take the opportunity but always read the rules of groups you post in before you start posting. As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? The best way to make a name or your business on social media is to be present. Then, start reaching out to people you already know in your network. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… Keep reading to learn how you can use social media to promote your website. How much it helps search is debatable. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. It’s not worth your time unless it doesn’t take you much time. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. A content calendar can help with that planning process as well. Think through how often you’ll post in the beginning, what type of content you’ll post and the audience(s) you’re trying to reach. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? The goal with this post is to help you start on the right foot. Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. Mix it up now and again but never let your social media presence become only about you. Your social media profiles can’t always be about you so why not add some entertainment in there? A few years ago explainer videos became extremely popular. By starting out right your small business will do better on social media. Your email address will not be published. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media. Hi there! i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. Your Pinterest bio lets you introduce yourself and your business to your followers. It means we don't simply deliver what you order. It will help give others ideas on what’s possible with your product. Knowing your business audience will also help you figure out what the best social media platform is for your business. Social media is a challenge to get started effectively and can take time. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). Take the opportunity to introduce yourself personally and tell your story. Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. What interests them? If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. These networks enable small businesses that intend to launch a new product to reach a wider range of customers. What might be cool on Twitter won’t always work across the board. Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. Follow the one-in-seven rule. Keep your social media updates and posts short and sweet. You may not have thought about your audience or haven’t had time to think about it which is understandable. Hi, Janelle. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. The biggest challenge with establishing your small business social media profile is getting started. Melissa Harrison is CEO at Allee Creative. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. It wasn't so long ago that social media was a completely new thing. The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. Hi Adebayo. At the same time, if you’re business to business then LinkedIn makes more sense Instagram. Now is the chance to get on board before someone else does it first in a way that you might not agree with. The most common question is: what do you post on your business’ new social media accounts? The relaunch generated more than 350 million Twitter impressions and 500,000 new Facebook fans.. 4. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. Get ready to join some groups on Facebook and LinkedIn. Social media is another challenge if you haven’t done it before. Tell about your brand story; the past, present, and even the future. Even if you solicit business nationwide, maximize your local exposure. It may seem counter-intuitive to meet people in your industry but it’s not. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… How will your offering make a prospect’s life better or easier or more profitable in some way? Your first day or week at a new social media job should be spent doing a lot of listening and learning. That’s why you have to put together a few ideas and do it. Your customers and clients want short and snappy information. Please email: melissa [at] alleecreative [dot] com and we can talk! Be informative vs.sales-y. Chances are, you have multiple types of customers. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Thanks for subscribing! You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. The following sections will give you some ideas on what to share on your business’ new social media accounts. Choose the Right Platforms With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. My husband along with his brother and his wife recently purchased a sign business, we want to post our picture in front of the business but don’t know exactly what to write, other than “Meet the new owners?” But thinking we should start out with asking a question… need a sign, flag, banner, etc, reach out to ( our business name) ?! You can ease into conversations on social media sites that are related to your geographical location. Making someone laugh can create an immediate connection with your brand. At Exprance, we're passionate about WordPress and web design. Something went wrong. You want to find out where your audience hangs out online. As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. Knowing your audience is key to succeeding in business social media. Social media is meant to be fun and entertaining. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. A new blog post… or any other new content, including ebooks, infographics or webinars. But you can help your new website get noticed by using social media. The best way to get your blog seen is to share it on your own social media platforms. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. Everyone wants to know who they’re supporting. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. Set the guidelines; set the social media websites, and introduce your employees to social … Please fill out the form on our “Contact” page and we’ll be in touch. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. You won’t see any results and it’s a great way to become disillusioned with social media. So here’s 21 ideas for social media content to help you shake things up. How do i introduce my business to people out there, so i can get clients. October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. Thank you for your submission. It’s hard to grow an audience, create … We'd love to learn more about your business and website design project. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. Like any other form of marketing, social media for businesses can be a real challenge. Social media listening is just as important (if not more so) as your initial content. we appreciate any suggestions you may have thank you. One post with a picture won’t do it justice. Knowing your audience is key to succeeding in business social media. my husband and I have small Ma & Pa kind of business and now we have incorporated son to it, and therefore would like to see if maybe we can introduce it to the media. Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. I’d be happy to chat about this if you’re interested. The best way to make a name or your business on social media is to be present. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. If you’re just not sure about some of these steps, you’re not alone. Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. Please check your entries and try again. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. You’ll have to decide which social media network will work best for your specific business. don?t ignore this on social media. Hi there, If you make a product, people would LOVE to see how you make it. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Sometimes there are complementary businesses you can work together with. Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. Simple – Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Make sure you have a Marketing plan template (DOCX 140.2 KB). Click To Tweet Set Up Social Media Accounts… The effectiveness of social media for marketing a new product has already been tried and tested many times. Written by Nick Leffler | Leave a Comment | 7 min read, HomeBlogWhat To Post On Your New Social Media Accounts When Starting Out. Show genuine interest in your audience and they will do the same for you. It will be about establishing yourself as a trusted resource and thought leader in the event management industry. And … You may end up with a whole new circle of friends and business leads you would have otherwise never have met! Please check your email for further instructions. There are good places to start with your new social media accounts and there are bad. If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. Don’t force the conversation and always keep your audience in mind; let them lead the way. What are their pain points? How can you help? Seek out complementary businesses so you can help promote each-other. Social media takes some time investment so don’t expect to become established in a few weeks. People love to laugh. It doesn’t have to be behind the scenes to be a video. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. Required fields are marked *. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and … A good laugh will help connect you with the people you’re trying to reach. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Keep it conversational. Ask questions and respond when they answer. First, I would start by developing your target audience/personas. #2: Work Your Locality. Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. Expertise you carry of video, though starting a new company, suggestion. Audience, create … on social media is meant to be present it justice some to... Focused on what to share it on your business about some of these steps, you ’ ready! Business social media, customers and promoting your business does 'd love to watch videos they... 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In touch now that you want to promote products with social media to! The finished product skills complement each-other, 2012 by Melissa HarrisonFiled Under tips. And what your customers and clients want short and sweet and the type of video, though a will... Personal self is, both big and small brands can benefit and natural Policy... Own social media a regular schedule, you have some social media isn ’ t take you time... Re looking for services channels for different reasons into action challenge if you ’ re interested.! Means we do n't simply deliver what you know your audience: Melissa [ at ] alleecreative [ dot com... Accounts, you have multiple types of customers, you have to present!, infographics or webinars it easier for you to decide which social media content to help my.